Harvesting Lavender

Every summer, from July to August, is the peak season for lavender, a radiant plant that truly embodies the spirit and soul of Provence.

Far more than just a beautiful bloom, lavender stands as a powerful symbol of the Mediterranean way of life. It instantly conjures feelings of serenity, the stunning beauty of the landscape, and a sense of effortless, and simple elegance. You'll find its presence everywhere: from the bustling stalls of Provençal markets, where it’s crafted into artisan soaps, fragrant candles, and therapeutic sachets, to the prestigious collections of major fashion houses that draw inspiration from its exquisite shades and innate sophistication.

The lavender harvest is an ancient ritual. It's a precisely timed event, occurring when the flowers are at their aromatic peak, often gathered early in the morning to preserve the full richness of their fragrance.

Lavender in Perfumery

Lavender has enchanted humanity for centuries. This aromatic herb, with its crisp, familiar scent, was cherished in antiquity for its healing properties and purifying aroma. Among its many varieties, "Lavandula angustifolia" is the most sought-after in the world of perfumery.

Its essential oil, renowned for its calming effects, is widely known, the rarer lavender absolute unveils a softer, almost sweet side, imbued with a subtle sensuality.

Remarkably versatile, lavender is a cornerstone ingredient in aromatherapy, and a fundamental element in many fine fragrance compositions, frequently appearing in classic fougères and colognes.

Lavande 44 by RANIA J

Our creation, Lavande 44, boldly ventures off the well-trodden path. Moving beyond the expected image of a gentle, herbal lavender, this fragrance explores a fresh dimension of the flower: one that is denser, more complex, and wonderfully unexpected.

"I wanted to break away from the traditional lavender cologne and present a truly modern take on lavender," explains RANIA J. "I layered this central note with a warm, slightly resinous amber accord, then added my personal signature: oud, a deep and mysterious wood. This combination infuses Lavande 44 with a masculine energy that is both assertive and nuanced, creating a captivating contrast to the vibrant femininity of Rose Ishtar."

Lavande 44 is lavender redefined. More than just a summer bloom, it's a powerful olfactive statement in its own right.