This flower is the emblem of love

Valentine’s Day is just around the corner, and what better way to celebrate love than with the timeless symbol of the rose?
Elegant and full of meaning, the rose has represented the deepest emotions for centuries. But what makes this flower the ultimate emblem of love?

The Rose: A Love Story Through the Ages

From Mythology to Romance

In ancient Greece, the rose was a sacred flower tied to Aphrodite, the goddess of love and beauty.

The Romans also cherished it, using roses to decorate their celebrations and associating them with passion, beauty, and even secrecy.

The Rose in Perfumery

As the world of perfumery evolved, the rose became a cornerstone ingredient, admired for its rich and enchanting scent. Among the most celebrated is the Rosa Damascena, a symbol of luxury in fragrances.
Its essential oil is an olfactory treasure: a blend of floral, fruity, spicy, and honeyed notes that make it a must-have for creating timeless and elegant scents.

This extraordinary richness is what inspired us to make it the heart of our perfume, Rose Ishtar. A true ode to love, this fragrance is the perfect Valentine’s Day gift.
Rose Ishtar pairs the softness of the rose with blackcurrant, vanilla, sandalwood, and patchouli to create a scent that unfolds on the skin with a fresh, woody, and subtly gourmand trail. It’s a celebration of sensuality and sophistication.

Giving a rose-inspired perfume is more than just a gift—it’s a way to say “I love you” with elegance and depth.